PR 360: The Complete Press Release Transformation
Turn a single press release into five powerful media formats to maximize your brand’s visibility and impact across all channels
What is PR 360?
PR 360 is our premium service that transforms your press release into five distinct media formats, creating a comprehensive media presence that reaches audiences across all platforms.
In today’s fragmented media landscape, a traditional press release alone isn’t enough to capture attention across all channels. Different audiences consume content in different ways – some read articles, others listen to podcasts, while many prefer video content or social media updates.
PR 360 solves this challenge by transforming your single press release into five distinct media formats, each optimized for specific platforms and audience preferences. This comprehensive approach ensures maximum visibility, engagement, and impact for your announcements.
Our team of professional writers, audio producers, video editors, and social media experts work together to create a cohesive multi-channel campaign from your original press release, maintaining your brand voice while adapting the content for each format.
One Press Release, Five Powerful Formats
See how we transform your announcement into multiple media formats to reach audiences everywhere
Your Press Release
Start with your announcement
News Stories
Featured in major publications
Podcast Content
Distributed to 25+ platforms
Video Reels
Optimized for social media
Breaking News
Professional video broadcasts
Detailed Format Breakdown
Each transformation format is carefully crafted to maximize impact on its target platforms
News Stories
We transform your press release into actual news stories for major media publications, giving your announcement the credibility and reach of established news outlets.
- Published in 500+ media outlets
- Written by professional journalists
- Optimized for Google News inclusion
- Includes backlinks to your website
- Permanent placement in news archives
Podcast Content
Your press release is transformed into engaging audio content and distributed to all major podcast platforms, reaching listeners during their commute, workout, or leisure time.
- Professional voice narration
- Distribution to 25+ podcast platforms
- Custom intro and outro music
- SEO-optimized show notes
- Permanent podcast episode
Video Reels
We create engaging short-form video content optimized for social media platforms, capturing attention in the fast-paced world of scrolling feeds.
- 30-60 second video reels
- Eye-catching motion graphics
- Platform-specific optimizations
- Captions for accessibility
- Published to multiple platforms
Breaking News Video
Your announcement is presented as a professional breaking news segment, giving it the authority and impact of broadcast journalism.
- Professional news anchor presentation
- Broadcast-quality production
- Custom lower thirds and graphics
- B-roll footage integration
- Published on YouTube
Social Media Posts
We create platform-specific social media posts that are optimized for engagement, sharing, and audience growth across all major social networks.
- Platform-specific content creation
- Custom graphics and images
- Hashtag strategy
- Engagement optimization
- Publishing schedule
How PR 360 Works
Our streamlined process transforms your press release into multiple formats with minimal effort on your part
Submit Your Information
Fill out our comprehensive brief or provide your existing press release. Our professional writers can create content from scratch or work with your materials.
Content Creation
Our team of writers, producers, and editors transform your press release into five distinct media formats, each optimized for its target platforms.
Review & Approval
You’ll receive all five formats for review. We’ll make any requested revisions to ensure the content perfectly represents your brand.
Multi-Channel Distribution
Once approved, we distribute all formats to their respective platforms, maximizing your reach across the entire media landscape.
Results & Reporting
You’ll receive comprehensive reports showing the performance of each format, including reach, engagement, and other key metrics.
PR 360 Performance
Measurable results across all media formats
What Our Clients Say
Success stories from businesses using PR 360
“The PR 360 service transformed our product launch announcement into multiple formats that reached audiences we never could have accessed with a traditional press release. The results exceeded our expectations.”
“Having our announcement transformed into a podcast and video content helped us reach entirely new audiences. The breaking news video format gave our announcement a level of credibility we couldn’t have achieved otherwise.”
“The social media transformation was particularly impressive. Our announcement was adapted perfectly for each platform, resulting in significantly higher engagement than our previous campaigns.”
Frequently Asked Questions
Everything you need to know about PR 360
What makes PR 360 different from regular press release distribution?
Traditional press release distribution simply sends your written announcement to media outlets, hoping for coverage. PR 360 actively transforms your press release into five distinct media formats (news stories, podcasts, video reels, breaking news videos, and social media posts), each optimized for specific platforms. This comprehensive approach ensures your message reaches audiences across all media channels, significantly increasing your visibility and impact.
Who creates the content for each format?
All content is created by our team of professional writers, audio producers, video editors, and social media experts. Our writers have extensive journalism and PR experience, crafting compelling narratives that capture media attention while maintaining your brand voice. Each specialist optimizes your content for their specific format, ensuring maximum effectiveness across all platforms.
How long does the PR 360 process take?
The standard timeline for PR 360 is 7-10 business days from submission to distribution. This includes content creation across all five formats, client review and revisions, and multi-channel distribution. For time-sensitive announcements, we offer expedited services that can complete the process in as little as 3-5 business days for an additional fee.
What kind of results can I expect?
Results vary based on your industry and announcement, but PR 360 clients typically see 3-4 times more media mentions than traditional press releases, significantly higher engagement rates, and broader audience reach. Our comprehensive reporting shows you exactly how each format performs, with metrics including media pickups, podcast downloads, video views, social media engagement, and more.
Do I need to provide my own press release?
No, you don’t need to provide your own press release. Our professional writers can create a press release from scratch based on the information you provide. Alternatively, if you already have a press release, we can use that as the foundation for all five media formats. Either way, you’ll have the opportunity to review and approve all content before distribution.
How is the podcast content created and distributed?
Our podcast press release service transforms your written press release into audio format, professionally narrated and produced. We then distribute this podcast version to 25+ major podcast platforms including Spotify, Apple Podcasts, Amazon Music, and SoundCloud, expanding your reach to audio audiences.
What is the video press release feature?
The video press release converts your announcement into an engaging video format optimized for social media. We create a professional video reel featuring your key messages and distribute it to platforms like YouTube Shorts, TikTok, Instagram, LinkedIn, and Facebook, helping you reach visual-first audiences.
What’s the difference between the Breaking News video and Video Press Release?
While the Video Press Release is optimized for social media with shorter, more casual formats, the Breaking News video is produced in a professional broadcast news style. It features news-style presentation, graphics, and a format designed to give your announcement the gravitas of a breaking news story on a major network.
Ready to Transform Your Press Releases?
Maximize your media presence across all channels with PR 360