One Last Place Left for the June Focus Group

HEART of ENGLAND fine foods (HEFF) will be running two separate Focus Group sessions on Tuesday 7 June 2011 where each group will be asked the same set of questions. The Focus group will enable producers to find out how consumers perceive their products in terms of taste, packaging and brand image and values.

Each business participating will also receive their own bespoke report which analyses the findings of the Focus Group as well as summaries and recommendations, and a DVD. The report and DVD provide real value for money, and the report analysis provided can help strengthen your brand and product range, and help you to find out more about the consumers you are trying to target.

We have already had a number of producers participating in these cost effective focus groups, who have found them very helpful and informative. These Focus Groups have enabled them to find out more about their consumers needs and how to meet these. It has also helped enhance their brand and product range, and create more saleable products which in turn has helped their overall business success.

All you need to do is decide on what questions you would like the Focus Group to be asked, and deliver the appropriate number of samples to us before the event.

Costs are £375 plus VAT for two 15 minute slots including the report and DVD for HEFF members only.

To book your place, and find out further information, please contact Heidi Cartwright at HEFF on 01743 452818 or heidi.cartwright@heff.co.uk.