Smoke & Pickle Strike Gold in Great Taste 2012
The Smoke & Pickle Food Company of Shropshire, a Shrewsbury company based at Shropshire Food Enterprise Centre, has received the coveted Great Taste 2012 Gold Star Award for four of its products. The company’s products which were awarded Gold are:
Paneer & Pea Dhansak
Potted Roquefort Pear & Walnut
The company supplies its range of fine food products to high quality delicatessens, farm shops, food halls, garden centres and other independent retailers throughout the UK, including the Central region, London, the South East, South West, North West, Wales and Scotland.
The company’s production facility is based at the Shropshire Food Enterprise Centre. This is a state of the art, purpose built facility for food manufacturers.
Great Taste is the largest and most trusted awards scheme for speciality and fine
food & drink – a sort of “foodie Oscars”. Great Taste 2012 saw over 8,800 products entered from 2,500 producers.
Each year every single entry is blind-tasted by panels of specialists over 45 days: a total of 350 top chefs, cookery writers, food critics, restaurateurs and fine food retailers. The awards provide recognition for those who make truly great-tasting food & drink and help small, artisan producers improve their recipes through feedback from the experts.
Judges this year included Masterchef winner and restaurateur Mat Follas, restaurant critic and Masterchef judge Charles Campion, food writers Lucas Hollweg and Xanthe Clay and over 300 food buyers from leading food halls, delicatessens and farm shops, including Harrods, Selfridges and Fortnum & Mason.
The judges look for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
The Great Taste symbol is the consumer’s guarantee that a product has been through a rigorous tasting process. It’s not about smart packaging or clever marketing – it’s all about quality and taste.
Guild of Fine Food Chairman Bob Farrand said that each of the food and drink products entered into Great Taste undergoes the most rigorous scrutiny. “To achieve a Gold Award involves at least 25 experts unanimously agreeing that the product tastes divine,” he said.