HEART of ENGLAND fine foods (HEFF) is dedicated to promoting food and drink produced in the six counties of the West Midlands: Staffordshire, Shropshire, Warwickshire, Worcestershire, Herefordshire and Birmingham and the Black Country.
HEFF has a number of projects to help trade buyers to source regional food and drink. We work with independant retailers such as deli's and farmshops, convenience stores, local shops, supermarkets, garden centres and garage forecourt shops who are looking to buy regional food or expand an existing range. HEFF also works with foodservice such as restaurant, hotels, chefs, schools, hospitals, universities to find cost effective ways to source from the West Midlands.
If you already use regional food and drink or are considering using your local suppliers then HEART of ENGLAND fine foods can introduce you to a huge range of producers and their products. We can even provide display equipment and point of sale material free of charge* to help you promote your business.