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Members Say

Allen Hogan, Hogans Cider

“Being able to access macro level data through Insights has helped us to make business decisions. Through Insights we were able to establish that there was a gap in the market for a good quality draught cider and we were able to make an informed decision rather than one based on anecdotal evidence.”

Anthony Froggatt, Just Oil

"HEFF’s Trade Development Programme has secured us ongoing sales with a wide range of multiple and independent accounts."

David Geary, Fatherson Bakery

“Since winning the HEFF Diamond Bakery Award and using the logo on our packaging, the Lemon Drizzle Loaf has become the fastest growing line in our range.”

Helen Brassington, The Ludlow Nut Company

“I’ve had three tailor-made Food & Drink Insights reports and they’ve all been really useful, it’s a brilliant service allowing us to look at projected trends and growth patterns.  We were looking at changing our packaging but after reading a consumer report on packaging we’ve gone down a different route which we wouldn’t have done otherwise.  We’ve also made the business decision to create a new product that follows consumer trends and demands found in the reports.”

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