Research and Information

Understanding the buying behaviour of your customers, whether you are a producer selling to a retailer or a retailer selling to a consumer, is vital if you want to maintain and improve your place in the market.

With the HEART of ENGLAND fine foods market research and information programme, we can tailor primary and secondary research services to suit individual needs and budgets, helping businesses to realise their full potential.

Through Food & Drink Insights, members can access detailed Mintel food sector reports on market trends and forecasts; through the focus group facility we can gain valuable feedback from pre-determined consumer groups and by using our product benchmarking service we can provide views from a larger number of consumers on products in relation to selected category competitors.  

HEFF, in partnership with third party specialists, hosts regular training and information days on topics such as food legislation, marketing and food labelling to ensure that members’ businesses keep up to date with legal requirements and remain competitive in their sector.

For more information on the research and information programme contact the HEFF Head Office on 01743 452818.