Welcome to Heart of England Fine Foods


Through HEFF you have found the gateway to taste bud heaven. Our members produce a wide variety of food and drink products such as Herefordshire Apple Juice, Worcestershire Cheese, and Shropshire Gingerbread. As well as the traditional food and drink we also have members that produce speciality foods such as Caribbean patties, Welsh oggies and Asian snacks, so there is always something to tempt your tummy.

We can inform you where you can get the best locally grown food and drink from within the Heart of England region. We also provide information on shops, restaurants and caterers that source local food and drink through our associate membership so no matter which way you turn you can have unlimited access to the wonderful food and drink that is produced within the region.

For access to even more information and special offers about the food produced in the West Midlands, why not join relish, the fabulous food club.

Our Savour the Flavour scheme highlights wher you can buy local produce in farm shops and delis across the region.